Albaum, Gerald Primary Author Duerr, Edwin Additional Author mixed material bibliography New York Prentice Hall 2011 en English

Printed Material

xxviii, 820 p.: exhibits, figs., index ; 25 cm. International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. Table of Contents : 1International marketing and exporting 1 2Bases of international marketing 36 3The international environment 84 4Export market selection: definition and strategies 154 5Information for international market(ing) decisions 203 6Market entry strategies 242 7Export entry modes 275 8Nonexport entry modes 325 9Product decisions 386 10Pricing decisions 438 11Financing and methods of payment 479 12Promotion and marketing communication 511 13The export order and physical distribution 571 14Organization of international marketing activities 617 Management Case Studies International marketing Export marketing BC 79 9780273743880 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BC 79 Alb 35223 General (General) BC 79 Alb 38275 2011-09-28 00:00:00 2021-08-10 08:51:39 machine generated