concepts and cases David, Fred R. Primary Author mixed material bibliography Upper Saddle River Pearson Prentice Hall 2011 en English

Printed Material

306 p. : figs.,tabs.,app.,glossary.,index ; 27 cm. For undergraduate and graduate courses in strategy. A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises and cases. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing students with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter. Table of Contents : PART 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management PART 2: Strategy Formulation Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chapter 4: The Internal Assessment Chapter 5: Strategies in Action Chapter 6: Strategy Analysis and Choice PART 3: Strategy Implementation Chapter 7: Implementing Strategies: Management and Operations Issues Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4: Strategy Evaluation Chapter 9: Strategy Review, Evaluation, and Control PART 5: Key Strategic Management Topics Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability Chapter 11: Global/International Issues PART 6: Strategic Management Case Analysis Strategic planning Strategic Management Case Studies Instructor's manuals Assessment textbookwm textbookmmem textbookmme textbooksab textbooksmb ADBE 79 9780137034994 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE 79 Dav 35227 General (General) ADBE 79 Dav Strategic_management_fred_13th.jpg.jpg 38280 2011-10-04 00:00:00 2022-05-10 14:03:00 machine generated