Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. ItÂ’s a real-time world now, and if youÂ’re not engaged, then youÂ’re on your way to marketplace irrelevance.

“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.

Develop a business culture that encourages speed over sloth
Read buying signals as people interact with your online information
Crowdsource product development, naming, and even marketing materials such as online videos
Engage reporters to shape stories as they are being written
Command premium prices by delivering products at speed
Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers

Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Text cited from amazon.com

Table of Contents :

1 Grow Your Business Now.
2 Speed versus Sloth: Dispatches from the Front.
3 Laying Down Some Real-Time Law.
4 Real-Time Attitude.
5 Too Big to Succeed?
6 Engage the Media at Their Convenience.
7 Crisis Communications and the Media.
8 What Are People Saying about You This Instant?
9 Tap the Crowd for Quick Action.
10 Real-Time Customer Connection.
11 Going Mobile, Real Time Is All the Time.
12 They Want It Immediately.
13 Let Them Communicate . . . Now.
14 How Your Web Site Becomes a Real-Time Machine.
15 Make the Sale.
16 Business at the Speed of Now.

Media Sources.
Acknowledgments.
About the Author.
Have David Meerman Scott Speak at Your Next Event.
Index.