With Social Media Analytics, youÂ’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:

- Choose the best social media platforms for your needs
- Set up the right processes to achieve your goals
- Extract the hidden meaning from all the data you collect
- Quantify your results and determine ROI

Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.
Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.

Table of Contents :

Chapter 1
The Conundrum of Social Customers :
Where the ROI ?

Chapter 2
Targeting Your Customers :
Using Data to Find Your Customer

Chapter 3
Tracking International :
Multicultural Social Media

Chapter 4
Online Social Intelligence :
Extracting Signal from Noise

Chapter 5
Friends, Fans, and Followers :
Determining Their Worth

Chapter 6
Influence :
Finding it and Measuring it

Chapter 7
Scorecarding :
Collecting and Understanding Social Media Data

Chapter 8
Advanced Social Analytics :
Implementation and Monitoring Scorecards

Chapter 9
Going beyond Monitoring :
Content Creation and Content Tracking

Chapter 10
Monitoring Tools and Technologies :
The limits of What We Can Collect

Chapter 11
Convergence :
Mashing Up Data from Disprate Sources