Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements:

- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.
- Designing questions for asking effective questions to draw out a group and how to refine them based on the group’s responses.
- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.
- Budgeting how to more effectively budget for a focus group
- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

Table of Contents :

Ch. 1 Overview of Focus Groups 1
Ch. 2 Planning the Focus Group Study 17
Ch. 3 Developing a Questioning Route 35
Ch. 4 Participants in a Focus Group 63
Ch. 5 Moderating Skills 85
Ch. 6 Analyzing Focus Group Results 113
Ch. 7 Reporting 133
Ch. 8 Styles of Focus Group Research 143
Ch. 9 Focus Group Interviewing With Young People 155
Ch. 10 International and Cross-Cultural Focus Groups Interviewing 163
Ch. 11 Telephone and Internet Focus Group Interviewing 173
Ch. 12 Focus Group Interviewing Within the Organization 185
Ch. 13 Modifications of Focus Groups 191
Ch. 14 Answering Questions About the Quality of Focus Group Research 197