mixed material bibliography Jakarta PPM School Of Management 2010

xii, 103 p. : ill., tabs. ; 28 cm. <div> Statement of the problem:<br><span>PT Yummy Food Utama is a manufacturing company which produces dairy products i.e. soft cheeses, yoghurt and pasteurized&nbsp; milk. Based on the Management Practice Evaluation Program (EPM) which was undertook to see how PT Yummy implement the "Ten Operations &nbsp;Management &nbsp;Strategy&nbsp; Decisions", &nbsp;it was &nbsp;found &nbsp;out that &nbsp;PT Yummy has relied on quality&nbsp; as &nbsp;its winning &nbsp;order strategy. Nevertheless &nbsp;its new product development system that has been relied upon all these times does not seem to have standard quality in its process. Indeed, to date PT Yummy has been using the new product development system and managed to develop about 21 product variants. Nonetheless, facing the tight business competition with new products war nowadays as well as fast changing demand of the market, the performance of PT Yummy lately in developing new product, that is one new product after three years, &nbsp;was considered as less aggressive that it may lost many opportunities to gain better market share.</span> </div> <span><br> </span> Method used: <br><span>The method used for this final paper is Stage-Gate New product approach of Robert G. Cooper. &nbsp;It &nbsp;<span>is a &nbsp;conceptual &nbsp;and &nbsp;operational model &nbsp;for moving &nbsp;a &nbsp;new&nbsp; product project&nbsp; from &nbsp;idea to &nbsp;launch, &nbsp;so that &nbsp;the &nbsp;effectiveness &nbsp;and &nbsp;efficiency &nbsp;of the &nbsp;new product process can be improved.</span></span><br><br>Summary of Findings, Conclusions, and Recommendations: &nbsp; <br> <span><span>Even though PT Yummy has its own new product development system, the system has not been documented. Besides</span>, &nbsp;it &nbsp;is difficult for the company to obtain focus sharpening from one stage of screening process to the next stage because all stages of the screening process was performed by Focus Group Development which does not have standard tasks in each stage. Furthermore the system has not been seen to have the core team to be the gatekeeper and be responsible for the project from beginning &nbsp;to &nbsp;end&nbsp; as well &nbsp;as &nbsp;it does &nbsp;not use cross functional &nbsp;approach. &nbsp;From the process point of view, <span>the prevailing new product team performing the process sequentially instead of parallel and flexible. One last fact which is most important is that the current product development&nbsp; system has not been based upon strong market orientation</span>; &nbsp;it is obtained from the 'management &nbsp;meeting</span> <span>Based on the mentioned facts, it is recommended that the company&nbsp; improve its &nbsp;new &nbsp;product &nbsp;development&nbsp; &nbsp;system &nbsp;by &nbsp;using &nbsp;The&nbsp;&nbsp; Stage-Gate&nbsp; &nbsp;New product approach. In that way, the company will be able to assure the product quality consistently in line with its winning order strategy.</span> <br><br><br><br> 760 BHA Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 760 BHA Soe 38417 2011-11-15 00:00:00 2015-11-20 00:00:00 machine generated