mixed material bibliography Jakarta PPM School Of Management 2010

x, 88 p. : ill., tabs., lamp. ; 28 cm. <span><span>Dunia bisnis&nbsp; saat ini semakin &nbsp;maju dan berkembang&nbsp;&nbsp; sesuai&nbsp; dengan &nbsp;perkembangan &nbsp;jaman</span>, seperti <span>halnya pada sumber &nbsp;daya manusia &nbsp;yang&nbsp; semakin &nbsp;ahli dalam&nbsp; bidang &nbsp;yang ditekuninya &nbsp;dan teknologi yang kian &nbsp;canggih. &nbsp;Demikian &nbsp;pula dunia pertelevisian</span>,&nbsp; &nbsp;pada kurun &nbsp;waktu &nbsp;kurang &nbsp;lebih</span> <span>2 tahun belakangan &nbsp;ini, &nbsp;semakin &nbsp;berjamumya&nbsp; &nbsp;stasiun televisi &nbsp;yang beroperasi pada lokal/ <span>daerah. Sekarang &nbsp;tidak hanya &nbsp;stasiun &nbsp;televisi &nbsp;nasional &nbsp;yang&nbsp; kita jumpai &nbsp;mengudara &nbsp;di <i>chann</i></span><i>e</i><i>l</i><i>s &nbsp;</i>televisi, banyak stasiun &nbsp;televisi&nbsp; &nbsp;lokal &nbsp;yang &nbsp;ada &nbsp;dengan&nbsp; &nbsp;menghadirkan&nbsp;&nbsp; &nbsp;acara &nbsp;hiburan&nbsp;&nbsp; yang &nbsp;tak &nbsp;kalah dibandingkan televisi &nbsp;nasional. &nbsp;Hal ini membuat &nbsp;para pemain &nbsp;bisnis &nbsp;di dunia&nbsp; pertelevisian&nbsp; &nbsp;harus pintar - &nbsp;pintamya &nbsp;membuat &nbsp;strategi &nbsp;perusahaan&nbsp; &nbsp;yang tepat &nbsp;agar tetap &nbsp;dapat bersaing &nbsp;di tengah&nbsp; - tengah industri pertelevisian.</span> &nbsp; <span><span><br><br>Dengan&nbsp; &nbsp;kehadiran&nbsp;&nbsp; &nbsp;begitu&nbsp; &nbsp;banyaknya&nbsp;&nbsp; &nbsp;pemain&nbsp;&nbsp;&nbsp; industri&nbsp; &nbsp;pertelevisian&nbsp;&nbsp; &nbsp;ini</span>,&nbsp; &nbsp;masyarakat memiliki banyak &nbsp;pilihan&nbsp; &nbsp;dalam menentukan&nbsp; &nbsp;<i>c</i><i>hann</i><i>e</i><i>ls&nbsp;&nbsp; </i><span>televisi&nbsp; &nbsp;yang &nbsp;disukai.&nbsp; &nbsp;Kekuatan&nbsp; &nbsp;<i>brand </i>menjadi salah&nbsp; satu &nbsp;pemicu &nbsp;masyarakat&nbsp; &nbsp;memilih &nbsp;<i>chann</i></span><i>e</i><i>l</i><i>s </i><span>tersebut.&nbsp; &nbsp;Kecintaan &nbsp;masyarakat&nbsp;&nbsp; pada sebuah <i>brand </i>menjadikan&nbsp; &nbsp;dirinya &nbsp;tak&nbsp; ingin pindah &nbsp;ke <i>brand &nbsp;</i>lain.&nbsp; Kekuatan &nbsp;<i>brand &nbsp;</i>tak lepas dari bagaimana strategi pemasaran &nbsp;perusahaan &nbsp;menjadikan &nbsp;<i>brand &nbsp;-&nbsp; </i>nya selalu dicintai &nbsp;masyarakat.</span></span> &nbsp; <span><br><br>Begitu&nbsp;&nbsp;&nbsp; pentingnya&nbsp;&nbsp;&nbsp; &nbsp;sebuah&nbsp;&nbsp; &nbsp;perusahaan&nbsp;&nbsp;&nbsp; &nbsp;menetapkan&nbsp;&nbsp;&nbsp; &nbsp;startegi&nbsp;&nbsp; &nbsp;pemasaran</span>,&nbsp;&nbsp;&nbsp; &nbsp;<span>sehingga diambilah &nbsp;sebuah&nbsp; &nbsp;judul&nbsp; "Strategi&nbsp;&nbsp; &nbsp;Membangun&nbsp;&nbsp; &nbsp;<i>Brand&nbsp; &nbsp;Awar</i></span><i>eness&nbsp;&nbsp; &nbsp;</i><span>Sun &nbsp;TV".&nbsp; &nbsp;Sun &nbsp;TV &nbsp;barn mengudara di Indonesia&nbsp; &nbsp;pada &nbsp;kurun &nbsp;waktu &nbsp;3&nbsp; &nbsp;tahun. Dengan &nbsp;berjalannya&nbsp; &nbsp;waktu</span>,&nbsp; &nbsp;<span>bertumbuhnya pemain &nbsp;industri&nbsp; &nbsp;pertelevisian</span>,&nbsp;&nbsp; &nbsp;<span>membuat&nbsp;&nbsp; &nbsp;Sun&nbsp; &nbsp;TV&nbsp; &nbsp;harus&nbsp; &nbsp;mampu&nbsp;&nbsp; mengembangkan&nbsp;&nbsp;&nbsp; &nbsp;strategi pemasarannya</span>.&nbsp; &nbsp;Melalui &nbsp;tugas &nbsp;akhir&nbsp; ini, &nbsp;<span>penulis &nbsp;ingin mencoba &nbsp;mengetahui&nbsp; &nbsp;seberapa &nbsp;besar <i>Brand Awareness &nbsp;</i>Sun TV &nbsp;dalam &nbsp;benak &nbsp;masyarakat&nbsp; &nbsp;di Jabodetabek.&nbsp; &nbsp;Setelah &nbsp;diketahui&nbsp;&nbsp; seberapa &nbsp;besar <i>Brand Awar</i></span><i>eness &nbsp;</i><span>Sun TV, maka &nbsp;akan &nbsp;dirancang&nbsp;&nbsp; strategi &nbsp;<i>Int</i></span><i>egrated &nbsp;Marketing&nbsp; &nbsp;Communication (IMC) </i>untuk &nbsp;Sun &nbsp;TV.&nbsp; &nbsp;<span>Pada &nbsp;akhirnya&nbsp; &nbsp;diharapkan&nbsp; masukan&nbsp; &nbsp;rancangan&nbsp; &nbsp;strategi &nbsp;<i>IMC &nbsp;</i>ini &nbsp;dapat membantu PT.Sun &nbsp;Televisi &nbsp;Network &nbsp;dalam menetapkan &nbsp;strategi &nbsp;pemasarannya.</span><br><br> 760 BH/MPMD Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 760 BH/MPMD Syl 38422 2011-11-15 00:00:00 2015-11-20 00:00:00 machine generated