Nothing is more important to business success than innovation . . . And hereÂ’s what you can do about it on Monday morning with the definitive how-to book from the worldÂ’s leading authority on innovation

When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:

; The computer mouse and the personal computer interface you use at home and work; The high-definition television in your living room; The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly
The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly
Table of Contents :

1.The essence of innovation : how Frank hit a home run
2.Innovate or die : the exponential economy
Discipline 1 Important needs
3.Work on important customer and market needs : the RFID tag
4.Creating customer value : your only job
Discipline 2 Value creation
5.It’s as simple as NABC : how Liz got her big job
6.Watering holes for creating value : the day the BBC walked in
7.More ideas for faster value creation : origins of Linux
8.Your elevator pitch : how HDTV began
9.Your innovation plan : from the ski slope to the firehouse
Discipline 3 Innovation champions
10.A champion : the mayor of Kellyville
Discipline 4 Innovation teams
11.Genius of teams : Douglas Engelbart and the birth of the personal computer
12.Forming the innovation team : how we won an Emmy for HDTV
13.Overcome blockages to innovation : Jim Torpedoes a splendid idea
14.Innovation motivators : saving Larry’s life
Discipline 5 Organizational alignment
15.Your innovation team : you can start now
16.The innovation enterprise : continuous value creation (CVC) throughout
17.nnovation’s five disciplines : a foundation for national competitiveness in a world of abundance