an introduction to the industry Fenich, Goerge G. Primary Author mixed material bibliography Upper Saddle River Pearson Prentice Hall 2011 en English

Printed Material

xiv, 338 p. :ill., figs. ; 27 cm. The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, MEETINGS, EXPOSITIONS, EVENTS & CONVENTIONS, 3/e moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the textÂ’s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility. Table of Contents : 1. Introduction to the Meetings, Expositions, Events, and Conventions Industry 2. Meeting, Exhibition, Event, And Convention Organizers and Sponsors 3. Destination Marketing Organizations (DMOs) 4. Meeting and Convention Venues 5. Exhibitions 6. Service Contractors 7. Destination Management Companies (DMC) 8. Special Events Management 9. Planning and Producing MEEC Gatherings 10. Food and Beverage 11. Legal Issues in the MEEC Industry 12. Technology and the Meeting Professional 13. Green Meetings & Social Responsibility 14. International Aspects in MEEC 15. Pulling It All Together Management Meetings Marketing Management Marketing Strategy Service industries Hospitality industry BA/KW 9780132719919 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/KW Fen 35312 General (General) BA/KW Fen meeconv.jpg.jpg 38457 2011-11-25 00:00:00 2020-03-04 15:02:32 machine generated