mixed material bibliography Desember 2011

p. 18-40 Industry keuangan telah memasuki era digital dan ruang kompetisi telah merambah ke dunia maya. Perusahaan keuangan yang sudah melek media online sudah lebih dulu membangaun digital brand. Brand perusahaan keuangan dan produk-produknya yang muncul dan diperbincangkan di dunia maya memiliki indeks digital yang berbeda-beda. -Metodologi riset digital brand (p. 22) -Digital banking brand of the year (p. 24) -Digital islamic banking brand of the year (p. 25) -Digital life insurance brand of the year (p. 26) -Digital general insurance brand of the year (p. 28) -Digital multifinance brand of the year (p. 30) -Digital securities company brand of the year (p. 31) -Digital saving brand of the year (p. 32) -Digital sharia saving brand of the year (p. 33) -Digital housing loan brand of the year (p. 34) -Digital sharia mortgage brand of the year (p. 35) -Digital credit card brand of the year (p. 36) -The most trusted financial brand (p. 38) - The most talkable financial brand (p. 40) Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 38502 2011-12-12 00:00:00 2012-10-22 00:00:00 machine generated