Vaynerchuk, Gary Primary Author mixed material bibliography New York Harper Business 2011 en English

Printed Material

xiii, 240p. : ill., notes. ; 23 cm. The thank you economy is about something big, something greater than any single revolutionary platform. It isn,t some abstract concept or wacky business strategy it,s real, and every one of us is doing business in it every day, whather we chooce to recognize it or not. It's the way we communicate, the way we buy and sell, the way business and consumers interact online and offline. Table of Contents : Part I: Welcome to the Thank You Economy 1. How Everything Has Changed, Except Human Nature 2. Erasing Lines in the Sand 3. Why Smart People Dismiss Social Media, and Why They Shouldn’t Part II: How to Win 4. From the Top: Instill the Right Culture 5. The Perfect Date: Traditional Media Meets Social 6. I’m on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball 7. Intent: Quality versus Quantity 8. Shock and Awe Part III: The Thank You Economy in Action 9. Avaya: Going Where the People Go 10. AJ Bombers: Communicating with the Community 11. Joie de Vivre Hotels: Caring About the Big and Little Stuff 12. Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Media 13. Hank Heyming: A Brief Example of Well-Executed Culture and Intent Conclusion Part IV: Sawdust More Thoughts On... Part V: How to Win in the Thank You Economy, the Quick Version Branding Management Customer relations Economics Social marketing Social networking BDBA/BBE 9780061914188 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDBA/BBE Vay 35346 General (General) BDBA/BBE Vay 38509 2011-12-15 00:00:00 2021-08-10 08:50:52 machine generated