how brands and consumers use social media to build a better world Mainwaring, Simon Primary Author mixed material bibliography Basingstoke Palgrave Macmillan 2011 en English

Printed Material

vi, 250p. : ill., index. ; 24 cm. A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies. Corporate responsibility Business environment Brand strategy Group communication Internet applications AZM/BHE 9780230110267 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZM/BHE Mai 35360 General (General) AZM/BHE Mai first.jpg.jpg 38518 2012-01-02 00:00:00 2021-01-12 13:40:11 machine generated