the Essential Guide to Competition and Strategy Magretta, Joan Primary Author mixed material bibliography Boston, Massachusetts Harvard Business Review 2011 en English

Printed Material

ix, 236p. : ill. ; 24 cm. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael PorterÂ’s frameworks are the foundation. But while everyone in business may know PorterÂ’s name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas. Strategic planning Strategic Management Competition Theories Competency JHE/ADBE 978422160596 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen JHE/ADBE Mag 35379 General (General) JHE/ADBE Mag 38542 2012-01-03 00:00:00 2021-08-04 10:32:24 machine generated