mixed material bibliography Rue des Fontenailles AVA Publishing 2007

61.9 MB Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design. Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice. Table of Contents What is Design Management? 12 Why is Design Management Important? 16 The Design Management Timeline 20 Managing the Design Strategy 26 Knowledge Identifying Opportunities for Design 28 Understanding the Audience and Market 34 Interpreting Client and Customer Needs 40 Auditing the Use of Design 44 Establishing the Design Strategy 48 Promoting and Selling the Design Strategy 54 Planning for Long-term Growth 58 Practice Case Study: The Argus 3 Thermal-imaging Camera 62 Case Study: Camper 66 Interview: Dr. Chris H. Luebkeman, Arup Group 72 Interview: Darryl Feldman, Yahoo! 74 Key Skills Managing Client Relations 76 Guiding Design Decisions 80 Developing Good Working Relationships 82 Verbal Communication 84 Managing the Design Process 90 Knowledge Giving Form to Business Strategy 92 Increasing Awareness with Design 96 Expressing the Brand Through Design 100 Initiating Design Projects 104 Design Methods 108 Design Processes 112 Competitive Advantage Through Design 118 Practice Case Study: Kajima Design Europe for JVC 122 Case Study; The Honda Zoomer 128 Interview: Mat Hunter, IDEO Europe 130 Interview: Brian Smith, FeONIC Plc. 132 Key Skills Managing Creative Teams 134 Facilitating the Design Process 136 Developing Collaborative Cultures 140 Visual Communication 142 Managing the Design Implementation 146 Knowledge The Project Management Process 148 Project Management in Practice 154 Social and Environmental Responsibilities 158 Design Policies, Procedures and Guidelines 162 Translating Global Design into Local Design 166 Measuring the Success of Design 170 Reviewing and Revising the Design Strategy 174 Practice Case Study: FooGo/The Formation 176 Case Study: The Silken Group 178 Interview: Colum Lowe, NHS (UK) 182 Interview: Lynne Elvins, A420 184 Key Skills Management and Leadership 186 Leading and Advocating Design 188 Written Communication 192 Appendix 196 18 Views on Design Management 198 9782940373123 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 38547 2012-01-05 00:00:00 2012-01-05 00:00:00 machine generated