a new strategy for innovation Adner, Ron Primary Author mixed material bibliography New York Penguin Group 2012 en English

Printed Material

278p. : ill., index. ; 23 cm. How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. Innovation Strategic Management Technological Change New products Technological innovation ADBE/RNB 9781591844600 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE/RNB Adn 35454 General (General) ADBE/RNB Adn download_%25285%2529.jpg.jpg 38704 2012-03-28 00:00:00 2022-05-12 08:07:49 machine generated