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  <title>Running lean  :</title>
  <subTitle>Iterate from plan a to a plan that works</subTitle>
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  <namePart>Maurya, Ash</namePart>
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   <publisher>O'Reilly Media, Incorporated</publisher>
   <dateIssued>2012</dateIssued>
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  <languageTerm type="text">English</languageTerm>
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  <extent>xxi, 205p. : ill., tabs., index. ; 23 cm.</extent>
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  <title>Lean Series</title>
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<note>We live in an age of unparalleled opportunity for innovation. WeÂ’re building more products than ever before, but most of them failÂ—not because we canÂ’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.&#13;
&#13;
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.&#13;
&#13;
&#13;
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.&#13;
&#13;
    Find a problem worth solving, then define a solution&#13;
    Engage your customers throughout the development cycle&#13;
    Continually test your product with smaller, faster iterations&#13;
    Build a feature, measure customer response, and verify/refute the idea&#13;
    Know when to &quot;pivot&quot; by changing your plan’s course&#13;
    Maximize your efforts for speed, learning, and focus&#13;
    Learn the ideal time to raise your &quot;big round&quot; of funding&#13;
</note>
<note type="statement of responsibility"></note>
<subject authority="">
 <topic>Innovation</topic>
</subject>
<subject authority="">
 <topic>Success</topic>
</subject>
<subject authority="">
 <topic>Consumers</topic>
</subject>
<subject authority="">
 <topic>Business enterprise</topic>
</subject>
<subject authority="">
 <topic>Organizational effectiveness</topic>
</subject>
<classification>AZA 42</classification>
<identifier type="isbn">9781449305178</identifier>
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