APA Style

Dixon, Matthew, Adamson, Brent. (2011). The Challenger sale : taking control of the customer conversation . New York: Penguin Press.

Chicago Style

Dixon, Matthew, Adamson, Brent. The Challenger sale : taking control of the customer conversation. New York: Penguin Press, 2011. Printed Material.

MLA Style

Dixon, Matthew, Adamson, Brent. The Challenger sale : taking control of the customer conversation. New York: Penguin Press, 2011. Printed Material.

Turabian Style

Dixon, Matthew, Adamson, Brent. The Challenger sale : taking control of the customer conversation. New York: Penguin Press, 2011. Printed Material.