Laudon, Kenneth C. Primary Author Traver, Carol Guercio Additional Author mixed material bibliography Upper Saddle River Pearson 2011 en English

Printed Material

897p. : ill.,tabs., index. ; 25 cm. Table of Contents : Chapter 1 Introduction to E-commerce Chapter 2 E-commerce Infrastructure: The Internet and the Web (formerly Chapter 3) Chapter 3 Building E-commerce Web Sites (formerly Chapter 4) Chapter 4 E-commerce Security and Payment (formerly Chapter 5) Chapter 5 Business Models for E-commerce (formerly Chapter 2) Chapter 6 E-commerce Marketing Chapter 7 E-commerce Advertising Chapter 8 Ethics, Law, and E-commerce Chapter 9 Online Media (formerly Chapter 10 Chapter 10 Social Networks and Communities (formerly Chapter 11) Chapter 11 E-commerce Retailing and Services (formerly Chapter 9) Chapter 12 B2B E-commerce E-commerce E-business Information technology Technology Internet AZA/WN 9780273750840 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZA/WN Lau 35514 General (General) AZA/WN Lau E-commerce_2011.jpg.jpg 38840 2012-06-18 00:00:00 2020-02-05 08:18:04 machine generated