successfully launching new ventures Barringer, Bruce R. Primary Author Ireland, R. Duane Additional Author mixed material bibliography Upper Saddle Rive Prentice Hall 2012 en English

Printed Material

600 p. : tabs., gloss., case app., index ; 27 cm. Table of Contents : I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing a New Venture’s Financial Strength and Viability 8. Preparing the Proper Ethical and Legal Foundation 9. Writing a Business Plan 10. Getting Financing or Funding IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Marketing Strategy Case Studies Small business Franchising Entrepreneurs Business plans ABJ 9780273761402 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ABJ Bar 35518 Short Loan (Short Loan) ABJ Bar 51z7HjK626L._AC_SY780_.jpg.jpg 38847 2012-06-21 00:00:00 2025-10-07 15:43:18 machine generated