APA Style
Semenik, Richard C., Chris, Allen, Kaufmann, Hans Rudiger, O'Guinn, Thomas C. (2012).
Advertising and promotion : an integrated brand approach (6th ed.).
Singapore:
South-Western Cengage Learning.
Chicago Style
Semenik, Richard C., Chris, Allen, Kaufmann, Hans Rudiger, O'Guinn, Thomas C.
Advertising and promotion : an integrated brand approach.
6th ed.
Singapore:
South-Western Cengage Learning,
2012.
Printed Material.
MLA Style
Semenik, Richard C., Chris, Allen, Kaufmann, Hans Rudiger, O'Guinn, Thomas C.
Advertising and promotion : an integrated brand approach.
6th ed.
Singapore:
South-Western Cengage Learning,
2012.
Printed Material.
Turabian Style
Semenik, Richard C., Chris, Allen, Kaufmann, Hans Rudiger, O'Guinn, Thomas C.
Advertising and promotion : an integrated brand approach.
6th ed.
Singapore:
South-Western Cengage Learning,
2012.
Printed Material.