Lehmann, Donald R. Primary Author Winer, Russell S. Additional Author mixed material bibliography New York Mc Graw Hill 2005 en English

Printed Material

xix, 494., ill., tabs., index. ; 24 cm. Contents : Chapter 1 Introduction to product management 1 Chapter 2 Marketing Planning 26 Chapter 3 DFefining the Competitive Set 49 Chapter 4 Category Attractiveness Analysis 74 Chapter 5 Competitor Analysis 97 Chapter 6 Customer Analysis 139 Chapter 7 Market Potential and Sales Forecasting 187 Chapter 8 Developing Product Strategy 226 Chapter 9 New Product Chapter10 Pricing Decisions Chapter11 Advertising Decisions Chapter12 Promotions Chapter13 Channel Management Chapter14 Customer Relationship Chapter15 Financial Analysis for Product Management Chapter16 Marketing Metrics Product Development Marketing Strategy Distribution Channels Customers Product management BH/BAD 9780071238328 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BH/BAD Leh 35552 General (General) BH/BAD Leh 35553 General (General) BH/BAD Leh product_mgt.jpg.jpg 38931 2012-08-10 00:00:00 2021-04-22 11:12:06 machine generated