Zikmund, William G. Primary Author Babin, Barry J. Additional Author mixed material bibliography China South-Western Cengage Learning 2013 en English

Printed Material

xxiv, 452p. : ill., tabs. index. ; 27 cm Representing about how to designing research study, mesurement, sampling & statistical theory, analysis & reporting, and comprehensive cases with computerized database. Offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Marketing Marketing research BD 9781133273431 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BD Zik 35563 General (General) BD Zik 38957 2012-09-11 00:00:00 2021-08-19 15:14:07 machine generated