APA Style

Zikmund, William G., Babin, Barry J.. (2013). Essentials of marketing research (5th Ed.). China: South-Western Cengage Learning.

Chicago Style

Zikmund, William G., Babin, Barry J.. Essentials of marketing research. 5th Ed. China: South-Western Cengage Learning, 2013. Printed Material.

MLA Style

Zikmund, William G., Babin, Barry J.. Essentials of marketing research. 5th Ed. China: South-Western Cengage Learning, 2013. Printed Material.

Turabian Style

Zikmund, William G., Babin, Barry J.. Essentials of marketing research. 5th Ed. China: South-Western Cengage Learning, 2013. Printed Material.