building costumer relationships and partnership Hair, Joseph H. Primary Author Babin, Barry J. Additional Author Mehta, Rajiv Additional Author Rolph, Anderson Additional Author mixed material bibliography China South-Western Cengage Learning 2010 en English

Printed Material

xxvi, 116p.: ill., index. ; 25 cm. Designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world. Sales management Customer relations Personal selling Relationship marketing BP/BDBA 9870538743921 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BP/BDBA Sal 35564 General (General) BP/BDBA Sal adfc.jpg.jpg 38958 2012-09-11 00:00:00 2021-03-18 21:32:47 machine generated