Public relations cases 9th ed. :

Public relations cases 9th ed. : International Edition Hayes, Darrell C. Primary Author Hendrix, Jerry A Additional Author Kumar, Pallavi D. Additional Author mixed material bibliography USA Cengage Learning 2013 en English xv, 425p. : ill., index. ; 23 cm. A clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Case Studies Public relations MJD 79 9781111836825 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen MJD 79 Hay 35565 General (General) MJD 79 Hay 38959 2012-09-11 00:00:00 2021-08-18 14:29:16 machine generated