Johnson, Gerry Primary Author Scholes, Kevan Additional Author Whittington, Richard Additional Author mixed material bibliography London FT Prentice Hall 2011 en English

Printed Material

xxix, 562p. : ill., pict., index. ; 26 cm. Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without. Table of Contents : 1 Introducing Strategy Part I - THE STRATEGIC POSITION Introduction to Part I 2 The environment 3 Strategic Capabilities 4 Strategic Purpose 5 Culture and Strategy Commentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II 6 Business Strategy 7 Corporate strategy and diversification 8 International strategy 9 Innovation and entrepreneurship 10 Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III - STRATEGY IN ACTION Introduction to Part III 11 Evaluation strategies 12 Strategy development processes 13 Organising for success 14 Leadership and strategic change 15 The practice of strategy Commentary on Part III Strategy in Action Table of Contents Table of Contents 1 Introducing Strategy Part I - THE STRATEGIC POSITION Introduction to Part I 2 The environment 3 Strategic Capabilities 4 Strategic Purpose 5 Culture and Strategy Commentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II 6 Business Strategy 7 Corporate strategy and diversification 8 International strategy 9 Innovation and entrepreneurship 10 Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III - STRATEGY IN ACTION Introduction to Part III 11 Evaluation strategies 12 Strategy development processes 13 Organising for success 14 Leadership and strategic change 15 The practice of strategy Commentary on Part III Strategy in Action Corporate Strategy Case Studies Strategy development AD 79 9780273737001 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD 79 Joh 35576 General (General) AD 79 Joh Exploring_strategy.jpg.jpg 38989 2012-10-03 00:00:00 2022-04-22 13:05:34 machine generated