strategies for growing for customer value and profitability Best, Roger J. Primary Author mixed material bibliography Upper Saddle River Prentice-Hall 2013 en English

Printed Material

576p. : ill., index. ; 23 cm. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing. Table of Contents : Part I: Market Orientation and Marketing Performance Chapter 1: Customer Focus, Customer Performance and Profit Impact Chapter 2: Marketing Metrics and Marketing Profitability Part II: Market Analysis Chapter 3: Market Potential, Market Demand, and Market Share Chapter 4: The Customer Experience and Value Creation Chapter 5: Market Segmentation and Segmentation Strategies Chapter 6: Competitive Position and Sources of Advantage Part III: Marketing Mix Strategies Chapter 7: Product Positioning, Branding, and Product Line Strategies Chapter 8: Value-Based Pricing and Pricing Strategies Chapter 9: Marketing Channels and Channel Mapping Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE Part IV: Strategic Marketing Chapter 11: Portfolio Analysis and Strategic Market Planning Chapter 12: Strategic Offensive Strategies Chapter 13: Strategic Defensive Strategies Part V: Marketing Plans and Performance Chapter 14: Building a Marketing Plan Chapter 15: Marketing Metrics, Performance, and Strategy Implementation Chapter 16: Market-Based Management and Financial Performance Performance management Product Development Marketing Strategy Financial analysis Customer relations Product management Pricing Marketing channels Marketing mix E-marketing textbookwm textbookmmem textbooksmb BAD 9780132848169 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD Bes 35619 Short Loan (Short Loan) BAD Bes 71WwoSvRV6L._SL1500_.jpg.jpg 39169 2012-11-12 00:00:00 2023-09-26 14:44:44 machine generated