A strategic decision-making approach Mullins, John W. Primary Author Walker, Orville C. Additional Author mixed material bibliography New York McGraw Hill Companies Inc 2013 en English

Printed Material

xxi, 547p., index Section 1: The Role of Marketing in Developing Successful Business Strategies Chapter 1: The Marketing Management ProcessChapter 2: The Marketing Implications of Corporate and Business Strategies Section 2: Market Opportunity Analysis Chapter 3: Understanding Market Opportunities Chapter 4: Understanding Consumer Buying Behavior Chapter 5: Understanding Organizational Markets and Buying Behavior Chapter 6: Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 7: Targeting Attractive Market Segments Chapter 8: Differentiation and Brand Positioning Section 3: Developing Strategic Marketing Programs Chapter 9: Business Strategies: A Foundation for Marketing Program Decisions Chapter 10: Product Decisions Chapter 11: Pricing Decisions Chapter 12: Distribution Channel Decisions Chapter 13: Integrated Promotion Decisions Section 4: Strategic Marketing Programs for Selected Situations Chapter 14: Marketing Strategies for a Digitally Networked World Chapter 15: Strategies for New and Growing Markets Chapter 16: Strategies for Mature and Declining Markets Section 5: Implementing and Controlling Marketing Programs Chapter 17: Organizing and Planning for Effective Implementation Chapter 18: Measuring and Delivering Marketing PerformanceIndex Strategic planning Customer Satisfaction Product Development Case Studies Marketing Management Marketing Strategy Positioning Pricing Textbook Service management Marketing communication Promotion textbookwm textbookmmem textbooksmb BA 9780071326377 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA Mul 35634 General (General) BA Mul 37350 General (General) BA Mul 61-IVmfrZrL._AC_UF1000%252C1000_QL80_.jpg.jpg 39243 2012-11-23 00:00:00 2023-04-03 08:52:51 machine generated