Fisk, Peter Primary Author mixed material bibliography New York Wiley 2006 en English

Printed Material

504p. : ill., index. ; 18 cm. The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity Marketing BA 9781841126814 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA Fis 35656 General (General) BA Fis mark.jpg.jpg 39270 2012-12-14 00:00:00 2020-02-24 14:25:47 machine generated