6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence Lewis, Mike Primary Author mixed material bibliography New York Mc Graw Hill 2012 en English

Printed Material

xxi, 286p. : ill., index. ; 22 cm. Part 1 Understanding Stand Out Chapter 1 Stand Out 1 Part 2 Stand Out in Practice Chapter 2 Stand Out by Paying Attention 21 Chapter 3 Stand Out by Paying Attention to Behaviors 41 Chapter 4 Stand Out Interactions 61 Chapter 5 The Science of Stand Out Interactions 87 Chapter 6 Stand Out Approaches to Stimulating Interaction 99 Chapter 7 Stand Out Content 121 Chapter 8 Stand Out Presence 153 Chapter 9 Stand Out Management 175 Chapter 10 Stand Out by Measuring for ROI 203 Part 3 Summarizing Stand Out Chapter 11 Performing a Stand Out Social Marketing Audit 231 Chapter 12 Out Standing! 257 Afterword: In It for the Long Haul! by Erik Qualman 267 Notes 269 Index 275 Marketing Social marketing BBE 9780071794961 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BBE Lew 35694 General (General) BBE Lew 39301 2013-01-08 00:00:00 2021-08-16 15:55:36 machine generated