lessons from the world's most influential business thinker Cohen, William A. Primary Author mixed material bibliography New York Mc Graw Hill 2012 en English

Printed Material

xiii, 264. : ill., index. ; 23 cm. Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didnÂ’t approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history’s most influential business thinkers. A former student of Peter Drucker, William Cohen has sifted through Drucker’s huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker’s marketing philosophy but provides practical advice on how to achieve marketing goals in today’s business setting. The book is organized into five thematic sections: The Ascendancy of Marketing Innovation and Entrepreneurship Drucker’s Marketing Strategy New Product and Service Introduction Drucker’s Unique Marketing Insights For Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn’t consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining and capturing the most enriching customer opportunities. Providing unique insight into the mind of one of the twentieth century’s greatest thinkers, Drucker on Marketing is an essential read for both marketing professionals and fans of Peter Drucker. Innovation Technological Change Strategic marketing BAD/RNB 9780071778626 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD/RNB Coh 35696 General (General) BAD/RNB Coh Drucker_on_marketing_-.jpg.jpg 39318 2013-01-09 00:00:00 2020-03-10 08:26:15 machine generated