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  <title>The 5 arrows of new marketing  :</title>
  <subTitle>lima langkah memaksimalkan pemasaran</subTitle>
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 <name type="Personal Name" authority="">
  <namePart>Joewono, Handito</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
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  <place>
   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>Pustaka Bisnis Indonesia / Arrbey</publisher>
   <dateIssued>2011</dateIssued>
  </place>
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  <languageTerm type="code">id</languageTerm>
  <languageTerm type="text">Indonesia</languageTerm>
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 <physicalDescription>
  <form authority="gmd">Printed Material</form>
  <extent>150p. : ill. ; 21 cm.</extent>
 </physicalDescription>
 <note>Pemasaran sempat mewabah menjadi virus positif dan menggerakkan banyak perhatian pada peningkatan fungsi pemasaran. Namun beberapa tahun terakhir ini pemasaran menjadi lesuh darah kembali. Ilmu pemasaran seolah-olah mandeg yang ditandai dengan semakin minimnya textbook baru mengenai pemasaran.</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Marketing</topic>
 </subject>
 <subject authority="">
  <topic>Distribution Channels</topic>
 </subject>
 <subject authority="">
  <topic>Quality</topic>
 </subject>
 <subject authority="">
  <topic>Innovations</topic>
 </subject>
 <subject authority="">
  <topic>Productivity</topic>
 </subject>
 <subject authority="">
  <topic>Competitiveness</topic>
 </subject>
 <subject authority="">
  <topic>Consumer satisfaction</topic>
 </subject>
 <classification>BA</classification>
 <identifier type="isbn">9789791731348</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
  <shelfLocator>BA Joe</shelfLocator>
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    <sublocation>General (General)</sublocation>
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