Kahn, Kenneth B. Primary Author mixed material bibliography USA Wiley 2013 en English

Printed Material

xii, 490p. : ill., index. ; 24 cm. The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process—from idea generation to launch to the end of the product life cycle. This Third Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes the latest information on advanced and emerging concepts, such as virtual product development, globalization, social networking, and service development New products New product launching BHA 9780470648209 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHA Kah 35750 Restricted (Retricted) BHA Kah 35903 Restricted (Retricted) BHA Kah 9780470648209_%25281%2529.jpg.jpg 39410 2013-02-25 00:00:00 2025-02-11 08:33:19 machine generated