Preface p. xv
Introduction My Story of Transformation p. 1
Chapter 1 The Creation of the Character Code System
Driving Needs and a Quickstart Guide to Character Coding p. 7
Chapter 2 The Challenges We Face in Attracting Clients
If You Build It, Will They Come? p. 23
Chapter 3 The Class President Character Code
Actions Speak Louder Than Words p. 43
Chapter 4 The Cheerleader Character Code
I Just Want to Have Fun p. 61
Chapter 5 The Actor Character Code
Bigger, Bolder, Better p. 81
Chapter 6 The Scholar Character Code
Where’s the Evidence? p. 97
Chapter 7 The Activist Character Code
Let’s All Get Along p. 115
Chapter 8 The Artist Character Code
Fight to Be Free p. 133
Chapter 9 Which Character Codes Get Along and Which Clash?
Choosing Your Relationships in Business and Life p. 151
Chapter 10 The Character Codes in Marketing and Sales
How to Attract Your Ideal Client p. 175
Chapter 11 Putting the Character Codes in Action
Are You Ready to Roll? p. 197
Appendix How to Rock the Characte