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 <titleInfo>
  <title>Paradox marketing :</title>
  <subTitle>unusual way to win</subTitle>
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 <name type="Personal Name" authority="">
  <namePart>Yahya, Arief</namePart>
  <role>
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  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
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  <place>
   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>Gramedia Pustaka Utama</publisher>
   <dateIssued>2012</dateIssued>
  </place>
 </originInfo>
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  <languageTerm type="code">id</languageTerm>
  <languageTerm type="text">Indonesia</languageTerm>
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 <physicalDescription>
  <form authority="gmd">Printed Material</form>
  <extent>208p. : ill.; 21 cm.</extent>
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 <note>Perilaku konsumen yang terus berubah dan lanskap bisnis yang semakin dinamis senantiasa menjanjikan tantangan-tantangan baru bagi para marketer. Di tengah situasi yang serba tak menentu marketer tak henti-hentinya mencoba menemukan pola bisnis baru yang bisa menawarkan keseimbangan antara berbagai faktor yang seakan bertentangan.</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Marketing</topic>
 </subject>
 <subject authority="">
  <topic>Quality</topic>
 </subject>
 <subject authority="">
  <topic>Consumer satisfaction</topic>
 </subject>
 <classification>BA</classification>
 <identifier type="isbn">9789792291209</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
  <shelfLocator>BA Yah</shelfLocator>
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    <numerationAndChronology type="1">35863</numerationAndChronology>
    <sublocation>General (General)</sublocation>
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  <recordCreationDate encoding="w3cdtf">2013-04-24 00:00:00</recordCreationDate>
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