a guide to crafting business narratives that captivate, convince and inspire Smith, Paul Primary Author mixed material bibliography USA Amacom 2012 en English

Printed Material

vii, 278p. : ill., index. ; 23 cm. In the world of business, storytelling has emerged as a vital skill for every leader and manager, with major companies encouraging its use as a means to sell ideas, communicate a vision for the future, and inspire commitment. Whether itÂ’s in a speech or a memo, communicated to one person or a thousand, using stories to convey your ideas allows you to engage others emotionally and to effortlessly make them remember and “experience” your ideas on a tremendously powerful, personal level. In Lead with a Story, you’ll find over 100 ready-made stories, organized by 21 tough leader­ship challenges, that will help you: Packed with exercises to help you leverage the stories and practical advice on crafting your own, the book introduces you to the six key elements you’ll need to turn a good story into a great one: metaphors, emotion, realism, surprise, style, and, most important, putting your audience into your story to have the most impact. Leadership Communication Organizational behaviour Business communication Communication management MA/AFB 9780814420300 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen MA/AFB Smi 35900 General (General) MA/AFB Smi 39619 2013-04-25 00:00:00 2021-08-12 11:32:34 machine generated