One of our clients, a consumer electronics giant, had long gauged its advertising impact one medium at a time. As mos business still do, it measured hot its TV, print, radio, and online ads each functioned independently to drive sales.

- Advertising analytics 2.0 p. 60-68
- For mobile devices, think apps, not ads p. 70-75
- Advertising’s new medium: human experience p. 77-84
- Creative that cracks the code p. 86-89