strategies for success in B2B ecommerce Raisch, Warren D. Primary Author mixed material bibliography New York McGraw-Hill 2001 en English

Printed Material

xxiii, 343 p. : figs., gloss., bibs., index ; 24 c In this book MarchFIRST's Warren Raisch and William Kane, Jr., show readers exactly how to cash in on the e-commerce craze. It is a practical book, much-needed guide to this rapidly evolving industry. In clear, jargon-free language, the book presents an overview of the business dynamics behind the current and emerging digital marketplace, as well as the key market data, terminology, and business model definitions needed to chart the opportunities ahead. Drawing from their extensive experience, Warren Raisch and William Kane, Jr. outline the three key areas of evolution that will change business dramatically and provide a wealth of expertise, practical advice, tips and strategies. This essential resource includes chapters on: - Understanding the ebusiness infrastructure - Developing an effective e-team - Forming strategic alliances - Designing content strategies - Taking business global - Building value into the supply chain - Creating a high growth organization - Developing a sustainable, profitable business model (text from the publisher) Strategic Management E-commerce Industrial marketing Marketing Strategy Culture BA/WN 0071361235 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/WN Rai 30459 General (General) BA/WN Rai The_E-Marketplace-_strategies_for_success_in_B2B_ecommerce.jpg.jpg 3969 2001-01-19 00:00:00 2020-03-03 09:30:07 machine generated