Crawford, Merle Primary Author Di Benedetto, Anthony Additional Author mixed material bibliography New York Mc Graw Hill 2011 en English

Printed Material

viii, 576p. : ill., index. ; 23 cm. Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. Table of Contents : PART ONE Overview and Opportunity Identi’cation/Selection 1. The Strategic Elements of Product Development 2. The New Products Process 3. Opportunity Identi’cation and Selection: Strategic Planning for New Products PART TWO Concept Generation 4. Creativity and the Product Concept 5. Finding and Solving Customers’ Problems 6. Analytical Attribute Approaches: Introduction and Perceptual Mapping 7. Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques PART THREE Concept/Project Evaluation 8. The Concept Evaluation System 9. Concept Testing 10. The Full Screen 11. Sales Forecasting and Financial Analysis 12. Product Protocol PART FOUR Development 13. Design 14. Development Team Management 15. Product Use Testing PART FIVE Launch 16. Strategic Launch Planning 17. Implementation of the Strategic Plan 18. Market Testing 19. Launch Management 20. Public Policy Issues APPENDIXES Product management Product testing and development BDC/BH 9780071289238 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDC/BH Cra 36002 General (General) BDC/BH Cra kam.jpg.jpg 39782 2013-05-30 00:00:00 2020-06-22 18:09:21 machine generated