Connecting Strategy,Relationship and Learning Dwyer, F. Robert Primary Author Tanner, John F Additional Author mixed material bibliography Boston Mc Graw Hill 2009 en English

Printed Material

xxv, 678p. : ill., tabs., index. ; 25 cm. Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. Industrial marketing Case Studies Marketing Strategy Relationship marketing BBD 79 9780071263436 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BBD 79 Dwy 36003 General (General) BBD 79 Dwy Show.jpg.jpg 39788 2013-05-31 00:00:00 2021-06-15 11:30:42 machine generated