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  <title>Brand you  :</title>
  <subTitle>marketing real people, real choices</subTitle>
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  <namePart>Solomon, Michael R.</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
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  <namePart>Marshall, Greg W.</namePart>
  <role>
   <roleTerm type="text">Additional Author</roleTerm>
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  <namePart>Stuart, Elnora W.</namePart>
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  <place>
   <placeTerm type="text">Boston</placeTerm>
   <publisher>Pearson</publisher>
   <dateIssued>2013</dateIssued>
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  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
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  <form authority="gmd">Printed Material</form>
  <extent>304p. : ill., fig., index. ; 27 cm.</extent>
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 <note>Products arenÂ’t alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint JosephÂ’s University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies.</note>
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 <subject authority="">
  <topic>Marketing</topic>
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 <subject authority="">
  <topic>Career development planning</topic>
 </subject>
 <subject authority="">
  <topic>Brand strategy</topic>
 </subject>
 <classification>BHE/NR</classification>
 <identifier type="isbn">9780130388537</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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