how social media transforms the way we live and do business Qualman, Erik Primary Author mixed material bibliography Hoboken, New Jersey Wiley 2012 en English

290p : 1.7 MB. Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Marketing Group communication Internet applications BA/MG/WRC 9781118232651 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/MG/WRC Qua 39943 2013-07-02 00:00:00 2019-06-25 15:00:04 machine generated