how smart entrepreneurs and intrapreneurs transform a small idea into a big brand Kaputa, Catherine Primary Author mixed material bibliography Boston Nicholas Brealey Publishing 2012 en English

Printed Material

xxii, 272 p. : notes, index ; 23 cm. Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches everyone from novice start-ups to seasoned professionals how to leverage their assets and pursue every opportunity to create a successful business. Entrepreneurs Intrapreneurship Brand strategy BHE 9781857885811 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHE Kap 36074 General (General) BHE Kap 40048 2013-07-19 00:00:00 2021-08-16 15:51:16 machine generated