Baron, David P. Primary Author mixed material bibliography New Jersey Prentice Hall 2009 en English

Printed Material

xx, 783 p. : references. index. ; 27 p Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on financial markets and their regulation, the investor’s perspective and renewable power, the political economy of India, and behavioral ethics. The book also includes 26 new cases on timely topics. Part 1 Strategy and The Nonmarket Environment chapter 1: Market and Nonmarket Environments chapter 2: Integrated Strategy chapter 3: The News Media and Nonmarket Issues chapter 4: Private Politics chapter 5: Crisis Management Part 2 Public Politics and Nonmarket Strategy chapter 6: Nonmarket Analysis for Business chapter 7: Nonmarket Strategies for Government Arenas chapter 8: Implementing Nonmarket Strategies in Government Arenas Part 3 Government and Markets chapter 9: Antitrust: Economics, Law, and Plitics chapter 10: Regulation: Economics, Law, and Plitics chapter 11: Environtmental Management and Sustainability chapter 12: Law and Markets chapter 13: Information Industries and Nonmarket Issues Part 4 Global Nonmarket Strategy chapter 14: The Political Economy of Japan chapter 15: The Political Economy of the European Union chapter 16: China: History, Culture, and Political Economy chapter 17: Emerging Markets chapter 18: The Political Economy of International Trade Policy Part 5 Ethics and Corporate Social Responsibility chapter 19: Corporate Social Responsibility chapter 20: Ethics Systems: Utilitarianism chapter 21: Ethics Systems: Rights and Justice chapter 22: Implementing Ethics Systems chapter 23: Ethics Issues in International Business Strategic Management Business Strategy Business ethics Ethics Market strategy AZM/LUE 79 9780136083924 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZM/LUE 79 Bar 36175 Short Loan (Short Loan) AZM/LUE 79 Bar 40301 2013-10-22 00:00:00 2022-10-17 09:01:59 machine generated