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  <title>Beyond the idea :</title>
  <subTitle>simple, powerful rules for successful innovation</subTitle>
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  <namePart>Govindarajan, Vijay</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
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  <namePart>Trimble, Chris</namePart>
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   <placeTerm type="text">London</placeTerm>
   <publisher>Macmillan</publisher>
   <dateIssued>2013</dateIssued>
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  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
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  <form authority="gmd">Printed Material</form>
  <extent>xiv, 171 p. : index. ; 22 cm</extent>
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 <note>Business stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the worlds best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.&#13;
Vijay Govindajaran and Chris Trimble are the wolds leading authorities on the successful management of innovation. In Beyond the Idea, the distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams.&#13;
&#13;
Beyond the Idea shows exactly how to:&#13;
- Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists&#13;
- Manage any innovation initiative as a disciplined experiment.&#13;
- Implement three distinct models for making innovation happen.&#13;
&#13;
Beyond the Idea is an essential book for any business the recognizes that innovation always has been, and always will be, the key to long-term growth and vitality.&#13;
</note>
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 <subject authority="">
  <topic>Human resource development</topic>
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 <subject authority="">
  <topic>Innovation</topic>
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 <subject authority="">
  <topic>Change</topic>
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 <subject authority="">
  <topic>Organizational development</topic>
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 <subject authority="">
  <topic>Team development</topic>
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 <classification>FAF/AHB</classification>
 <identifier type="isbn">9781447252276</identifier>
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