customers for life through service Futrell, Charles M. Primary Author mixed material bibliography New York McGraw Hill 2014 en English

Printed Material

xxxi, 629 p.: charts., tabs., index.; 25 cm. <b><i>Fundamentals of Selling</i>, 13e</b> trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of <i>Fundamentals of Selling</i> has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of <i>Fundamentals of Selling</i> teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.<br> Selling Case Studies Small business Careers BQ 79 9781259060557 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BQ 79 Fut 36382 Short Loan (Short Loan) BQ 79 Fut Fundamentalsofselling13thjpg.jpg.jpg 40903 0000-00-00 00:00:00 2025-10-06 10:04:35 machine generated