Increasing a product sale is very important especially for the hotel
with its products and services. The objective of this study is to
examine the effect of Nasi Goreng Jancuk (Nasgorcuk) marketing mix on
its selling improvement.The increasing of Surabaya Plaza Hotel’s Nasgorcuk lovers
is based on strategic product marketing efforts conforming very fast
communication development in which youths involvement very dominantly
affects the success of a brand image.The fundamental marketing
strategies consist of promotion, price, location; persons, physical
evidence and process are inherent attributes of the success of
Surabaya Plaza Hotel’s Nasgorcuk.The findings show that price, location, and physical evidence are the most influential attributes of the increased sale of Nasgorcuk.