Shopping center with atmospheric stimuli design needs to be well
formulated in marketing strategy to expose its competitive advantage. As
a result, most designs included in the marketing tactic scheme pay more
attention to all factors related to the lifestyle in order to make
designs exist and be appreciated by the society. Design is one of the
key factors of shopping center to gain its success. This research aimed
to find out to what extent the visitors perception is different towards
shopping centers which has different lifecycles. The research studied
two things, first was exploratory research intended to find the
embodiment of atmospheric (atmospheric variables).The second research
was done in a quantitative method, (multiple regression). This research
studied the perception of a hundred mall visitors regarding how the
variables of the interior atmosphere affected their shopping habit. The
independent variables in the research were the exterior features and
building configuration, interior features and supporting facilities. The
dependent variable was the the visitor behavior. As a conclusion, the
atmospheric interior design of a mall that is embodied in its interior
element supported the hypothesis which said that existence of experience
which felt differently according to visitor perception at shopping
centers in different lifecyle.