The level of environmental degradation continues rising to lead a global
warming. Without immediate prevention measures, this could bring the
Earth into total breakdown. Therefore environmental preservation
campaign buzzing for every element of the society to participate in the
campaign. Number of people understand and care about environmental
degradation and global warming is growing. Many people aim is to
influence the lifestyle and consumption pattern of the society. The
campaign is to attract and motivate the society to purchase
environ-mentally friendly goods  which are also known as green products.
The number of potential people to the purchase green products continues
rising along with the spread of knowledge concerning the importance of
conserving the environment. Such condition recognized by the companies.
Therefore they start to  consist them as the target market. One of the
important marketing aspects is market segmentation. There are many ways
and statistical methods to classifying consumers into particular
segmentation; one of the methods is the Chi-squared Automatic
Interaction Detector (CHAID). CHAID, it is implemented in this research
for green product market segmentation (Segmentation result subsequently
used to determination of the following strategic marketing measures).
CHAID examines independent variables used in classification and
arrangement process based on the level of chi-square statistical
significance towards the dependent variable. Dependent variable used in
this research is potential customer trend to purchase preference of
green products. The result shows that significantly influential
variables towards the potential of green products buyers are age,
educational background, gender and their monthly amount of expenditure /
spending.