This research employs four theories; absolute and relative price
differences (Theory-1), a “free” product (Theory-2), consumer perception
of price unfairness (Theory-3), and consumer perception of price as an
indicator of product quality (Theory-4). All of these are integrated and
synthesizal in order to applicable provide an interpretation
framework.Using Consistency Test and phenomenological approach, the
author analyzes the participants’ responses around  the issues of price
and benefit to get some insights on perceived price-quality.